Hey there, I was just curious and searched for "vermicomposting" on Google and vermicomposters.com doesn't show up in the results for "vermicomposting". I thought we'd be at least on the second page :P, but I didn't see it there either. Oh well.
Huh..I'm surprised, because that's how I found this site!! But then, perhaps I searched for vermicomposting forum...I can't remember now...
Either way, you can raise your Google search results by changing your header - that is how Google sorts them. If you change it to Vermicomposters.com - A Vermicomposting Forum or something like that you should come up in at least the first page.
Yeah, I think that's just because of AdWords. Companies pay big bucks for it. When people look for "vermicomposting forums" we do show up! Even on the first page. Would be even better if they looked for "vermicompost forum", then we'd be number two! The one before it is gardenweb, who's link sends you to a really crappy page.
You're right, when tacking on "forum" to vermicompost/vermicomposting we do come up on page one. That is cool.
I think it one's search ranking / relevancy also has a lot to do with how many links they can find pointing to one's site. The more links from sites that mention vermicomposting to vermicomposters.com the more "relevant" we're scored and therefore higher in the search results. Hmm.. I suppose that means that not that many people link to vermicomposters.com